China is the new frontier of the global economy and the exhibition industry must play a strategic role in strengthening the relations between countries. OBOR Exhibition 2019 originates from a contract signed between Fiera Roma and the General Manager of the Chinese company UGI, Ms. Feng Hua. The agreement will bring over 100 Chinese companies to Fiera Roma for the event: for these we are organizing targeted B2B meetings with Italian companies. Of course it is our zero edition, we nevertheless trust that in the coming years the initiative may involve the entire and extended Silk Road area, a path to reach over 65 countries whose total GDP sums up to 25 thousand billion dollars, equal to 31% of world GDP. In the current scenario of trades between Asia and the Mediterranean – Italy – if our country plays well its cards, can gain the role of strategic hub of all Europe.

Pietro Piccinetti, CEO and General Manager, Fiera Roma